CLIENT: Oaklands Global Aviation & Aerospace Recruitment
DATE: September 2017 – December 2018
TYPE: Social Media Management Annual Project
Oaklands Global is a specialist aviation and aerospace recruitment agency. Oaklands Global works with Aerospace & Aviation businesses of all types, from start-up MRO’s to established Airlines. Oaklands Global boasts a global client base, welcoming companies from every sector of Aviation & Aerospace including Commercial, Corporate and Military.
Oaklands Global came to Lazyriver interested in growing their brand awareness to both job seekers and companies who would use their recruitment services. Oaklands had been trying to gain traction on social media, but turned to Lazyriver to develop a strategy that would attract their desired audience and deliver fast & clear results.
Grow Social media following
Target Aviation Professionals & Job Seekers
Step 1 – Working with Oaklands Global we researched their target audience and calculated which social media channels they would spend their time on
Step 2 – Develop engaging content, both original and curated from across the aviation industry
Step 3 – Utilise cost effective paid targeting to place key messages in front of the right people
1.04 million – Organic post impressions on LinkedIn in 2018
46% – Percentage increase of LinkedIn followers since October 2017
152.4 thousand – Organic tweet impressions in 2018
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